School of Design + Communication
Every form of design tells a story and conveys a message. Likewise, every form of communication is based on a correct design that conveys a message to its intended audience.
Art, design and communication are intricately intertwined. They need and depend on each other, build on each other and become more effective when together. For these reasons, Southwestern University brings under one school disciplines that are founded on design thinking and storytelling.
Our vision is nothing less than to produce the best possible creative, design and communication professionals, to enable our students to become the best that they can be.
To lay the groundwork for learning, students at the School of Design and Communication will begin with a common curriculum, focusing on understanding humanity. Using a thematic research-based approach, learners will be able to identify the varied needs, priorities and context-based issues of individuals, communities and markets. Issues surrounding groups and individuals would be based on their current and past historical and social contexts. The same framework shall be used throughout even when they’ve separated into their disciplines in their higher years.
