THE BA FINE ARTS PROGRAM WITH FOCUS ON ANIMATION AND VISUAL COMMUNICATION AIMS TO DEVELOP VISUAL STORYTELLERS. These are creatives who can develop new and engaging ways to communicate – to evoke emotions, build connections and inspire action with their visual works. Students will be immersed in foundational techniques in Year 1, be certified animators by Year 2 through our partnership with the country’s biggest animation studio, Toon City Animation, and broaden their perspective in the visual communication practice by Year 3 and 4.
BA FINE ARTS PROGRAM WITH FOCUS ON ANIMATION AND VISUAL COMMUNICATION
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BA FINE ARTS PROGRAM WITH FOCUS ON ANIMATION AND VISUAL COMMUNICATION
Program Expected Learning Outcomes
Analytical and Creative Communication Strategists
a. Effectively communicate using constantly evolving communication mediums
b. Analyze markets and craft strategic communication plans.
c. Develop relevant and effective communication strategies.
Empathic Storytellers
d. Uncover intricate human experiences and how to effectively share them in a way that resonates among intended audiences
e. Identify effective ways of delivering messages to different audiences based on their understanding of the targets’ cultures, environments, values, beliefs, priorities, insights, and other relevant factors.
Influential Communicators Driven Towards Change
f. Create powerful and inspirational narratives that, upon delivery, will help achieve communication objectives.
g. Create communication strategies that respect, empathize and bring to light actual solutions to their issues.
h. Responsibly develop creative yet relevant strategic communication plans and stories that bring people together to achieve common positive goals.
Career Pathways
Marketing, PR, Advertising
(e.g. Ogilvy+Mather, BBDO, McCann Erickson, Publicis, JWT, Leo Burnett)
Media
(CNN, Time Inc., Time Warner, Yahoo, Discovery Communications, Facebook, Summit Media, Rappler)
Businesses
(Coca-Cola, McDonald’s, Unilever, P&G, San Miguel, Nestle, Jolibee, Smart, Globe)
Development
(ADB, UN, USAID, etc.)
Other Career Paths
Government/Politics
Marketing, PR, Advertising(e.g. Ogilvy+Mather, BBDO, McCann Erickson, Publicis, JWT, Leo Burnett)
Media (CNN, Time Inc., Time Warner, Yahoo, Discovery Communications, Facebook, Summit Media, Rappler)
Businesses (Coca-Cola, McDonald’s, Unilever, P&G, San Miguel, Nestle, Jolibee, Smart, Globe)
Development(ADB, UN, USAID, etc.)
Other Career PathsGovernment/Politics
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